"Retailers like Walgreens do not have the capability to create leading-edge mobile apps on their own," Skorupa says.įor Alex Keim, founder of photo collage app Pic Stitch, integrating with Walgreens' photo-printing technology was appealing not only because "they're a big name" but also because it allows Keim to give his users an additional feature without requiring them to fork over credit card or address information. Still, for the active Facebook photo uploader, this is a fun concept. Currently, the app works in most Internet browsers, but hasn’t made it to mobile devices or tablets yet. "This is where all the next-generation features and functions in mobile apps will come from," he says of third-party app developers. Using the Photo by Walgreens app, Facebook users can print photos uploaded to the social networking sitecomments, likes, and all. While other retailers including CVS, Walmart and Target also offer mobile photo-printing capabilities, Walgreens is setting itself apart in "tapping a proven source of cutting-edge creativity" in third-party developers, says Joe Skorupa, editor of retail publication RIS News. ![]() "Our goal was to really leverage not just our app but really leverage the creativity of the developers in the broader mobile ecosystem," says Chawla, who adds that there are more than 15,000 photo applications in Apple's App Store. ![]() So far, five apps have signed on - Pinwheel, GroupShot, Kicksend, Pic Stitch and StillShot - and Walgreens hopes to partner with hundreds more app developers in the near future, says Sona Chawla, president of e-commerce.
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